Qualitative Research Netnography Semi-Structured Interviews Telehealth Mental Health

When the Screen
Becomes a Wall

A qualitative study exploring how technical friction, environmental context, and screen-mediated presence affect emotional disclosure and connectedness in online therapy.

Institution
University of Washington, HCDE
My Role
Researcher · Ideation · Synthesis
Duration
Oct - Dec 2022
Team
2 Designers · 1 PM · me
5/6
participants named technical issues as their biggest pain point in online therapy: beyond just bad connection
Overview

Why does online therapy feel different?

Post-pandemic, therapy moved to screens. But the shift exposed gaps: people reported feeling less safe, less seen, and less willing to open up. This research investigated the specific mechanisms behind that gap.

The study originated from personal experience: navigating Zoom sessions with a therapist back home after moving to Seattle made me realize something was lost in translation. I brought that curiosity into HCDE's Qualitative Research course.

Research Question
How does online mental therapy impact the overall feeling of connectedness and emotional disclosure?
Research Pitch
How has virtual therapy shifted the paradigm of traditional therapy practices and how are mental health specialists dealing with this change?
Goal
Identify friction points unique to telehealth to inform design improvements that foster genuine therapeutic connection.
Methodology

Two-phase mixed-method approach

We began broadly: scanning public discourse: then narrowed to direct conversations with people who had lived the comparison.

Phase 1
Netnography
Gathered large-scale qualitative data from Reddit (anonymous, candid discourse), telehealth app reviews (Doxy.me, TheraPlatform), and YouTube comments. The anonymity of these platforms produced high authenticity and clear pattern emergence.
Reddit App Reviews YouTube Oct 15 - Nov 5
Phase 2
Semi-Structured
Interviews
6 participants who had attended both online and in-person therapy. Using Phase 1 findings as a framework, we probed specific factors: environment, attention, technical friction, and self-perception. Purposive + convenience sampling.
6 Participants Age 18+ Both Modalities Nov 7 - Dec 3
Timeline

7 weeks, end to end

1
Phase 1
Data Collection
Oct 15 - 22
2
Phase 1
Analysis & Findings
Oct 23 - Nov 5
3
Phase 2
Recruitment & Interviews
Nov 7 - 19
4
Phase 2
Transcription & Affinity Mapping
Nov 19 - Dec 3
5
Output
Synthesis & Report
Dec 3
Key Findings

Four themes that undermine online therapy

🔒 SENSE OF SECURITY Privacy · Attention · Trust 🏠 ENVIRONMENT & SPACE Layout · Comfort · Context 📱 TECHNICAL FRICTION Lag · Freeze · Distraction 👤 SCREEN & SELF Self-image · Distance · Humanity
Finding 01

Sense of Security

Participants consistently chose the setting: online or in-person: where they felt most secure. Security wasn't just physical privacy; it was about knowing the therapist's full attention was on them.

In-person: no fear of being overheard by roommates or family. Online: participants actively scanned for signs the therapist was distracted or had other tabs open. When security felt absent, participants developed self-protective coping: becoming less focused, less engaged, less willing to disclose.

"He might be looking at something else. I'm not sure if we're both on the same Zoom page; maybe you're just looking at the camera, or maybe you have other pages open."

SECURITY SPECTRUM IN THERAPY In-person High security Online (private) Moderate security Online (shared) Low security Lower perceived security → lower emotional disclosure
Finding 02

Environmental Factors

The physical space of in-person therapy does real psychological work. Room layout, decor, and lighting aren't incidental: they signal safety and invite vulnerability. Online sessions invert this: the client is in their own space, which can work as a comfort, but often lacks the professional cues that signal "this is a space for healing."

Therapist's physical environment communicated their humanity and professional investment. In-person: clients enter the therapist's territory, enabling two-way relational dynamic rather than pure self-exploration. Online: home comfort helps some clients, but absence of professional space cues reduces therapeutic framing.

"In person environment is very comfortable and relaxing, can't see and feel the comfortable and relaxing atmosphere online."

Finding 03

Technical Friction

5 of 6 participants named technical issues as a top pain point: but the problem went well beyond connectivity. The consequences of freezes and lags are uniquely damaging in therapy: they interrupt the one thing that matters most, the train of thought mid-disclosure.

Video freezing mid-session caused loss of emotional momentum and trail of thought. Therapeutic activities and exercises that worked in-person couldn't be translated to video calls. Notification pop-ups created constant distraction: especially ironic when screen addiction was part of why someone sought therapy.

"I get distracted because notifications will pop and I am on my laptop all day or Instagram, which is half of the reason for me to be in therapy: and then also getting therapy from a screen does not seem to make sense to me."

TECHNICAL PAIN POINTS: 6 PARTICIPANTS Video freeze/lag 5/6 Notifications / distractions 4/6 Uncomfortable self-view 3/6
Finding 04

Screen & Self: Humanising / Dehumanising

The screen creates a unique and compounding identity problem. Seeing yourself while talking: particularly while discussing your struggles: introduces self-consciousness that actively inhibits disclosure. At the same time, the limited, lagged view of the therapist strips them of their humanity, making it easier to disengage.

One participant held back during sessions because she felt uneasy "talking about herself" while "looking at herself". Limited visibility of the therapist (head only, face frozen) removed non-verbal cues that build trust and rapport. Participants who dehumanised their therapist online were less committed and found it easier to disengage.

"Offline you have more personal connections, the person you see has temperature. That is, you can feel that she isn't a black screen when calling you."

"I sometimes don't like myself and that's why I am in therapy. So when I have to look at myself talking on Zoom, I get very self-conscious and uncomfortable."

Recommendations

Design & research directions

Six platform-level interventions, grounded in the four findings, plus three research questions that should come next.

Design · Privacy
Pre-call environment check-in
A brief protocol at session start confirms the client is in a private, comfortable space. Shifts responsibility from the client to the platform.
Design · Self-perception
Optional self-view disable
Allow clients to hide their own face during sessions to remove self-consciousness as a barrier to disclosure. Simple toggle, high impact.
Design · Environment
Guided space setup for first sessions
Therapist-guided onboarding helps clients create a dedicated, consistent space for sessions: replicating some of the environmental cues of an office.
Design · Fit
Modality preference assessment
Early-session assessment to identify whether the client benefits more from online or in-person therapy, then design the platform to support that path.
Design · Future
Immersive therapy space (VR/AR)
A shared virtual space that recreates the environmental and relational cues of in-person therapy: presence, body language, professional context.
Design · Technical
Time-sensitive technical support
A user-friendly, in-session issue reporting system that minimises disruption. Technical failure mid-session should not require the client to handle it alone.
Open Research Questions
  • What are the elements of an immersive, therapeutic online space? What makes presence feel real?
  • How can telehealth platforms address privacy concerns structurally, not just through client behaviour?
  • How do platforms reduce the perceived and actual impact of technical and network issues during active sessions?
Learnings

What I'd do differently

01
Comparative Analysis
Expand scope to include therapists' perspectives, not just clients. Their experience of the same friction points would deepen the picture significantly.
02
Diversified Demographics
The participant pool was relatively homogeneous. A more diverse sample: across age, therapy type, and cultural background: would reveal which findings are universal vs. context-specific.
03
Longitudinal Tracking
A one-time snapshot misses how participants' perceptions shift over time. Repeated interviews across multiple months would surface adaptation patterns and lasting vs. temporary friction.
Next Case Study
ESNTL Wellness: Usability Research →