Let me help you dissect and diagnose why people don't try, don't trust, or don't come back to your product and then build the fix.
Most PM's own one layer. I work across the entire funnel, from the moment someone hears about your product to the day it becomes their daily habit.
"Users don't grasp our value or why our product matters."
You know you're solving a real problem, but users see you as 'nice to have', not 'must have'.
How I fix that
Where I have done it
The Impact
"We're not sure who our users actually are."
You're building for assumptions & wasting time on the wrong audience.
How I fix that
Where I have done it
The Impact
"Our onboarding drop-off is massive, but analytics don't tell us why."
You can see WHEN they leave, but not WHY. Heatmaps show clicks, not confusion.
How I fix that
Where I have done it
The Impact
"Users see their health data but don't understand what to do with it."
You've built powerful analytics, but users look at dashboards and feel lost, not empowered to act.
How I fix that
Where I have done it
The Impact
"We have downloads, not daily active users."
71% of app users disengage within 90 days. You're acquiring users you can't keep.
How I fix that
Where I have done it
The Impact
Ready to get to work?