๐Ÿ“ SF & Seattle

Mitchelle DSouza

Let me help you dissect and diagnose why people don't try, don't trust, or don't come back to your product and then build the fix.

Community Builder UX Researcher & Designer Product Manager
M.S. HCDEUniversity of Washington
6+ YearsHealth Tech
Full-StackResearch โ†’ Design โ†’ Growth
See how I solve it โ†“
Mitchelle DSouza
The Full Picture

Most tech breaks at one of these.
I find out where & I fix it.

Most PM's own one layer. I work across the entire funnel, from the moment someone hears about your product to the day it becomes their daily habit.

Retention Engagement Activation Discovery Awareness
Stage 01 โ€” Awareness

The Awareness Problem

User confused about product value

"Users don't grasp our value or why our product matters."

You know you're solving a real problem, but users see you as 'nice to have', not 'must have'.

How I fix that

  • Sourced 200+ authentic user testimonials
  • Validated audience resonance with evidence
  • Translated technical features into clear user benefits
  • Built social proof that felt genuine, not marketing

Where I have done it

Healthify logo
Healthify (HealthifyMe)India's #1 health app ยท 40M+ users

The Impact

1M โ†’ 15M
app downloads in 3 years
Stage 02 โ€” Discovery

The Discovery Problem

Team unsure about user personas

"We're not sure who our users actually are."

You're building for assumptions & wasting time on the wrong audience.

How I fix that

  • Found high-intent users via behavioral research
  • Surfaced critical assumption vs. reality gaps
  • Uncovered product gaps before development costs
  • Validated direction pre-launch for metabolic tracker

Where I have done it

Healthify logo
Healthify (HealthifyMe)India's #1 health app ยท 40M+ users

The Impact

6 mos.
decreased dev time
$250k+
saved
Stage 03 โ€” Activation

The Onboarding Problem

User overwhelmed in onboarding

"Our onboarding drop-off is massive, but analytics don't tell us why."

You can see WHEN they leave, but not WHY. Heatmaps show clicks, not confusion.

How I fix that

  • Conducted in-depth interviews to map friction
  • Mapped user pain points across the journey
  • Co-designed simplified flows based on insights
  • Reducing time-to-value by half

Where I have done it

UltrahumanFastest-growing wellness metabolic wearables globally

The Impact

71%
faster time to value
20%
fewer support tickets
Stage 04 โ€” Engagement

The Engagement Problem

User confused by data dashboards

"Users see their health data but don't understand what to do with it."

You've built powerful analytics, but users look at dashboards and feel lost, not empowered to act.

How I fix that

  • Led usability study to diagnose comprehension gaps
  • Tested solutions iteratively with real users
  • Prioritized fixes based on real user testing
  • Redesigned for understanding, not just accuracy

Where I have done it

C
ESNTL WellnessFlagship wellness product developed with Apple Inc.

The Impact

30%โ†‘
app engagement
60%โ†‘
in app feature discovery
Stage 05 โ€” Retention

The Retention Problem

Retention illustration

"We have downloads, not daily active users."

71% of app users disengage within 90 days. You're acquiring users you can't keep.

How I fix that

  • Designed mechanics that built daily habits
  • Created community features that fostered belonging
  • Fixed churn causes through contextual inquiry
  • Built peer benchmarking that increased retention

Where I have done it

UltrahumanFastest-growing wellness metabolic wearables globally

The Impact

10X
growth
35%โ†‘
engagement
5M+
value

What I bring
to your company

Ready to get to work?